For many businesses, the basic rights granted by social networks to user-generated content is not enough to leverage that content in advertisements, on air, or detached from its original context on the network.
How it Works
- Find the content, either through your tagboard feeds, or through our Advanced Search product.
- Click the “Request rights” button on the content you wish to gain rights to.
- Monitor your requests in our dashboard, or wait for an email notification. We wait up to 24 hours for a content creator to respond.
- Feature the content to a tagboard, or download it directly to be used in your own creative.
Currently, this feature is only available for use on Twitter and Instagram content.
If you don’t already have access to Content rights & consent, please contact your CSM to discuss pricing and usage.
While rights management is a legitimately recognized use case by social networks, the spam detection heuristics are constantly changing and adapting to new situations. We mitigate this through throttling requests for consent from your account. However, it’s not always possible to avoid. We recommend a few best practices to using this feature to protect your account, content creators, and our product:
- Make reasonable amounts of requests in short windows of time. For best results, we suggest not making more than 10-20 requests in an hour. You may not see our system immediately send a rights request to a content creator; we queue requests to respect social network limitations.
- Downloaded Content from social networks should still be respected as content from that network. Never incorrectly identify content from networks.
- Use several Message Templates that are significantly different from each other.
- Be on brand. Fun, professional, whatever is right for you.
- We recommend using a separate Twitter & Instagram account dedicated to content rights requests. It should still be on brand, and you should have some content native to the platform posted on it. Be an active contributor to the social networks!
You’ll need to connect a Twitter and Instagram account to Tagboard in order to use this feature. In fact, in order not to disrupt our core Tagboard product, we use a separate application on Twitter to manage rights requests, and you’ll need to authenticate it there a second time. Don’t worry, it’s easy!
You can set up connections here: https://account.tagboard.com/dashboard#account-connections
Note: Make sure you’re logged in to the correct brand Twitter and Instagram accounts.
Message Templates are the requests that we send to content creators on your behalf. They are unique to each network, and you must have at least 3 (we recommend many more) per network. They must be significantly different from each other, and contain a few key fields.
Message Templates configuration is available from the Account Dashboard, under the Content rights menu. At the top of the screen there are tabs for both Twitter and Instagram. You’ll need to modify all settings for both networks. This guide will cover the process for one.
- Setup your custom hashtag. We use this as an affirmative for the content creator to grant you rights, and as our core way to index content. Make sure it’s something unique and on brand. We’ll cover Custom Terms of Service later in this guide. Click Save.
- Setup at least three reply templates.
- Click Add New to add a new template.
- You can modify existing templates with the pencil icon, or delete with the trash icon. However, you always need to have at least three present.
- Enter a title for your template, and then we’ll get to writing the template: Every template must have present the %USERNAME%, %HASHTAG%, and %TERMS% fields. See our best practices guide.
- Click Save
- When you’ve set up one network, go ahead and set up the other!
You can make a content rights request from any Twitter or Instagram piece of content on your tagboard, or from Advanced Search.
On a Tagboard, the option is currently located under the … dropdown listed as Request rights.
In Advanced Search, the option is prominently an icon on each piece of content.
We automatically select one of your Message Templates at random. Confirm that the text is what you want to request with and click Confirm Request.
All content rights requests go through several states in the consent workflow:
- None (you haven’t requested content rights yet)
- Pending (you’ve made the request)
- Approved (the content creator accepted your request)
- Expired (the content creator didn’t accept, or didn’t reply)
The status of your request is overlaid on content in your tagboard as a quick gut check, but to truly manage your requests, you should use one of the two the dashboards below:
You can check on the master Account Dashboard, that the request was made on behalf of under the Content rights tab on the left. This dashboard contains all requests made across all of the account’s tagboards.
You can also check on a specific tagboard’s requests from the curation view by clicking Content rights from the option bar. This view will have all requests made on behalf of the specific tagboard you are on.
We will also send you an email when a content rights request is approved or expired.
From either Consent dashboard you can open a piece of approved content and download the image or video to your computer by clicking the download icon.
We offer customers the option to use their own custom terms of service. However, there are a number of legal requirements to facilitate the transfer of rights through our system, and this is only available with mutual agreement through your CSM.