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Tracking Link & QR Code Analytics

You can gather analytics for any visits to your Tracking Links, or any QR codes your audience scans. This way you know exactly when, where, and how your audience is engaging with your content.

If you haven't created a Tracking Link, can get started here.

To access your analytics, click Analytics from the left side of your Creator workspace. Select Tracking Link analytics. 

Note that Tracking Link analytics will start with visits on & after October 6, 2026. If you are looking for data from a previous timeframe, please see our legacy QR Code Analytics.

Each tracking link is a single analytics record, regardless of how many graphics, polls, or playlists use it. The Tracking Links Analytics view allows you to filter by:

  • Destination URL
  • Production
  • Graphic

Screenshot 2026-09-29 at 3.39.29 PM

In each analytics entry, you will have access to the follow data:

  • Scans over time
    • Total visits: the overall number of visits to the Tracking Link
    • Unique visits: the number of unique devices that visited the Tracking Link
  • Visits by location: Tagboard captures the scanner's IP address to determine their approximate location
    • Geolocation Accuracy: IP lookups typically pinpoint locations within 25-50 miles, based on the nearest ISP network hub. Cell phone IP addresses are based on the carrier's network infrastructure and how they route traffic out, so it's not uncommon for an IP address to be in a different area, or even a different state.
    • Data Captured: Country, region, city, and postal code
    • Limitations: Users can bypass location tracking using VPNs, proxies, or Tor, which can mask their actual location or make their location appear somewhere else.
  • Visits by system: details on device, OS, and browser

You can download a CSV of in-depth data by clicking the button in the upper right corner. This will also include date and time of each scan and postal code of the scanner. 

Legacy QR Analytics

QR Code Analytics will have data from scans that occurred on or before October 6, 2026. To view legacy data, select Analytics from your Creator Dashboard, click Tracking Links and choose the QR Codes (legacy) tab.

You will see a separate analytics record for each instance of your Graphic with a QR code, that was put on a Producer playlist before 10/6/2026. There will also be a separate analytics record for each time the destination URL of the QR code was updated. 

In each analytics entry, you will have access to the follow data:

  • Scans over time

    • Total scans: the overall number of scans of the QR code

    • Unique scans: the number of unique devices that scanned the QR code

  • Scans by system: details on device, OS, and browser

  • Scans by location: Tagboard captures the scanner's IP address to determine their approximate location

    • Geolocation Accuracy: IP lookups typically pinpoint locations within 25-50 miles, based on the nearest ISP network hub. Cell phone IP addresses are based on the carrier's network infrastructure and how they route traffic out, so it's not uncommon for an IP address to be in a different area, or even a different state. 
    • Data Captured: Country, region, city, and postal code
    • Limitations: Users can bypass location tracking using VPNs, proxies, or Tor, which can mask their actual location or make their location appear somewhere else.

You can download a CSV of in-depth data by clicking the button in the upper right corner. This will also include date and time of each scan and postal code of the scanner.