This article walks through curating shoppable merchandise, including Tagboard's Spark AI, which can recommend products for you.
Curate Items & Merch in Tagboard Creator
To search and save products, click on Shoppable on the left side of your Creator Workspace.
Search Products
Under the Browse tab, you'll have the option to browse and search products in the Fanatics catalog. You can search by keyword or Fanatics Product ID (a great option if you know exactly what item you're looking to promote!). You also have the option to filter by item type, gender/age, and price range to narrow your search results to more directly match your target audience.
Spark AI
Tagboard has a built-in production assistant to find and recommend merchandise for you too; it's called Spark AI! You can access it by clicking the purple star icons and using the chat function to give it parameters of the kind of merchandise you're looking for. It will ask follow-up questions about your show and viewers until it has enough information to suggest relevant products. It proactively builds a persistent profile (for both team and user) to deliver recommendations that align with each show’s unique content and audience needs. Recommended products will appear at the top of the page. Spark AI then learns through your feedback on those recommendations, through the thumbs up, thumbs down, refresh, and save options. It will remember your feedback and associate it with the profile it builds for you.
Save Products
Once you find what you are looking for, hover your mouse over the product. You'll have the option to save the item by clicking the 'save' flag in the upper right, or add the the item to a collection.
A collection is a group of products, like a folder, that helps you organize your saved products.
If you don't already have a collection created, you can easily create one right here. Simply start typing the title you'd like to name your collection, and click +create.
Create a Collection
To create a collection, you can also click on the 'Saved' tab. Select 'New Collection' on the right hand side.
Produce with Shoppable
Feature a Product
To get started, add a Graphic with a Shoppable element to your Playlist. You'll see a dropzone on your Playlist.
Find the product you'd like to feature in the 'Shoppable' Curated Content. Drag & drop the selected product onto the Graphic dropzone.
That's it! You're ready to go live. When you take the Graphic in Preview or Live, you'll see the Shoppable elements will automatically populate with your selected product.
Search Products in Producer
In addition to searching & saving products in Creator, you also have the option to search and save products directly in Producer. This is a great option to transform key moments into compelling shopping experiences.
Select 'Browse Products' in the bottom left of Producer. This will pull up a modal where you can browse by keyword or Fanatics ID.
Change a Featured Product
To change a featured product on your Playlist, simply drag & drop a different product in its place.
Don’t forget to click Update Preview and/or Update Live!